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Search and retrieval capability for a pioneering e-voucher system at Observer Standard News
"We feel we have the best page search service available. It's already providing the cost savings we had anticipated and is proving such as powerful search tool that even our own journalists use it as the best way of finding articles from past issues of each publication."
John Clegg, Production and IT Director at Observer Standard Newspapers
The Observer Standard Newspaper group (OSN) produces paid-for 13 free newspaper titles across Warwickshire, Worcestershire and the West Midlands. As a group they generate a significant amount of their revenue through advertising, and an important part of the overall process is providing each advertiser with their voucher copy which is the physical proof their advert has appeared in the correct publication and position with the right details, at the right time.
'Finding a way to replace voucher copy mailings with an electronic or web–based solution has been seen as an opportunity within the industry for some time,' said Clegg. 'Various software businesses have looked into the problem, but until recently there hasn't been anything which has actually solved the key technical challenges such as image quality, download speed and search capabilities.'
e-vouchering was an avenue OSN were keen to explore, not only to cut the postage bill but also to integrate the vouchering with other aspects of the advertising, production and billing process that were already managed using IT systems. . .
Observer Standard News
Needed a powerful search and retrieval system to integrate with existing technology
Quickly became a ground-breaking project to develop an e-vouchering system
Began saving money as soon as it went live
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